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Research papers

Stimulating creativity and communicating consumer opportunities to the perfumer

This paper outlines how the Sandpiper Database and Fragrance Evaluation System can be utilised to assist the marketer and perfumer in understanding consumer preference for fragrances internationally and in creating distinctive fragrances with high...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: V. L. Cooke
June 15, 1989
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Citation

Cooke, V. L. (1989a, June 15). Stimulating creativity and communicating consumer opportunities to the perfumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/stimulating-creativity-and-communicating-consumer-opportunities-to-the-perfumer


Research papers

A new approach to international fragrance research

This paper describes how Sandpiper has built a consumer based fragrance database across 5 countries (UK, USA, France, Germany, Japan) in order to facilitate a more actionable, creative and cost effective approach to screen fragrance submissions...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Jane Bigham
June 15, 1988
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Citation

Bigham, J. (1988a, June 15). A new approach to international fragrance research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-international-fragrance-research


Research papers

Corporate culture and design management of Shiseido

It is my great privilege to speak about the corporate culture and design management of Shiseido on the occasion of this international meeting organized by ESOMAR. In the course of its 114-year history, Shiseido has built a unique corporate culture on...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Yoshiharu Fukuhara
June 15, 1986
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Citation

Fukuhara, Y. (1986a, June 15). Corporate culture and design management of Shiseido. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/corporate-culture-and-design-management-of-shiseido


Research papers

Is 'taste' international

One of the longest running arguments in international marketing is whether the same product should be marketed in a wide range of countries, or the individual requirements and taste of each country be allowed to predominate. This paper illustrates...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Frank H. Winter, Derek C. Martin
June 15, 1983
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Citation

Winter and Martin (1983a, June 15). Is 'taste' international. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-taste-international


Research papers

Tracking the shampoo market

There are two broad approaches which a company may adopt in trying to evaluate the benefits gained from its advertising expenditure. These are either by analysis of sales or by some form of consumer research. In this paper the results obtained from...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Alan Smith
June 15, 1981
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Citation

Smith, A. (1981a, June 15). Tracking the shampoo market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tracking-the-shampoo-market


Research reports

Qualitative research on 'Blue Line' advertising

The Max Factor "Blue Line" range of cosmetics is toreceive advertising support, commencing in May 1979."Blue Line" is a wide range of cosmetics stronglybranded as Max Factor. As a range, it accounts fornearly half of all company sterling sales....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research on 'Blue Line' advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-blue-line-advertising


Research reports

Qualitative research into Max Factor press advertising II

The range advertising for Max Factor 'Blue Line'currently in press, is to be followed up by anadvertisement for nail enamel, using the samegirl/theme as on the range advertisement. The research was required to examine each of the alternatives.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into Max Factor press advertising II. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-max-factor-press-advertising-ii


Research reports

Qualitative research on Impulse

Impulse, a perfumed deodorant, is marketed successfullyin various other countries. The Company has decidedto test market the brand in the UK. There is atpresent no similar product on the market, so Impulsewill have to create its own market.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
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Citation

, C. (1978a, September 01). Qualitative research on Impulse. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-impulse


Research papers

A manufacturer's view of promotions

In the case that I want to look at today, I plan to show how promotion was used in the successful development of a brand in a highly competitive market, and to describe an approach to measuring the value of a promotion both before implementation and...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Mike Fann
June 14, 1978
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Citation

Fann, M. (1978a, June 14). A manufacturer's view of promotions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-manufacturer-s-view-of-promotions